Fiore & Sons has long been committed to giving back to the communities where we live and work, proudly supporting organizations and causes that make a meaningful difference. One cause especially close to our hearts is the American Cancer Society (ACS). The creation of Fiore Cares was inspired by the late Ronnie Watkins, a valued member of the Fiore family whose courageous battle with cancer left a lasting impact on our company when he passed in 2015. Ronnie’s strength, resilience, and spirit continue to drive our commitment to supporting those affected by cancer and advancing efforts toward awareness, research, and hope.
As part of our ongoing support for the ACS, Fiore is proud to partner with 4Rivers Equipment as a sponsor of their custom-painted excavator dedicated to raising cancer awareness and honoring individuals and families whose lives have been touched by the disease. This one-of-a-kind machine will travel to multiple locations, serving as a visible symbol of support, remembrance, and solidarity within the construction industry and beyond, with sponsorship proceeds going to ACS. As the first to make a donation, Fiore got to be the first in rotation to display this excavator at our headquarters. 4Rivers’ campaign will culminate later this summer when the excavator takes center stage at the American Cancer Society’s Big Dig event at Ritchie Bros., uniting our industry around a shared mission to make an impact for pediatric cancer research.
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Scan the QR code on the flyer above or visit https://raiseyourway.donordrive.com/events/1752 to make a donation!